Let’s explore becoming a blogger and the proper use of Facebook, Twitter and LinkedIn advertising on your blog and website. Facebook and Twitter have very specific instructions for using their logos, but it seems that on the Internet, very few people are following those guidelines. If you have any questions, you should ask your attorney. Having said that, there are common practices that webmasters and bloggers are using to promote their brand on these social media sites discoveroporto.
It is not legal to take someone else’s brand and alter it. But the Twitter and Facebook logo are everywhere and that is what has made these social media sites so famous. Facebook and Twitter both have trademarks on their logo and their iconography. For example, Twitter’s trademark is the little blue bird. They have their name and logo trademarked, therefore, you can not alter them.
Their guidelines are important so pay attention to those guidelines in relation to their name and logo allowed use. Legally you can not take their brand or trademark and alter them. Both Facebook and Twitter do allow, however, certain kinds of things. Facebook allows webmasters to use the “F” in a square and use it on your branding and include text, for example, “Fan us on Facebook”. They do not allow you, however, to use the F in a different color or FB in a different color. These are their general guidelines. Twitter, on the other hand, does not want you to put a T in side of a blue square. So what you as a webmaster need to ask yourself is whether or not you want to comply with their general guidelines. If you have any questions, it is best to ask an attorney or read their guidelines on the Facebook or Twitter website.
It is not recommended, for example, to use a little F or a little T on any of your online branding at all. A little T that says “Follow us on Twitter” or a little F that says “Fan us on Facebook” could actually cause your website to lose valuable traffic because all this does is encourage visitors to leave your website. It sends people away from your website to the social media giants. Instead, what is recommended is to employ the widgets that are available for webmasters to put on their site so that visitors can like you on Facebook or follow you on Twitter without leaving your website. The old way of doing things is sending someone away from your website. The new way is to keep your hard-earned visitors at your website. By using these widgets, visitors can become a fan or a follower without ever leaving your website. Keep visitors on your website while at the same time encouraging them to be fans or followers. It’s a win-win strategy.
Your Blog and Your Web Hosting Account
Content marketing is a well-known successful way to market a business online without spending a great deal of money on advertising. Blogs are a main way to attract leads and educate prospects. With some companies, all their leads come from their blog and they do not need to do any advertising whatsoever. Instead of spending a great deal of money on advertising, these companies post 500 word articles to their blogs on a daily or weekly basis. Many business owners have been able to leave their 9-5 jobs because of blogging. These companies use blog posts as their number one strategy for advertising. Build a strong following by blogging. It is a great way to start without advertising and spending a great deal of money on a start-up. Blogging is a cost efficient way to build a company online. With your own web hosting account, you will have blogging software that makes it easy to get started blogging and posting your content on your own website or blog.
Traits of Successful Bloggers
What are the traits that someone should have to become a successful blogger? Start with the notion that there are five roles that people play. Every person has at least one of these traits or roles.
Five Traits of Successful Bloggers
Are you a dreamer? You are a visionary and you want to tell people about it.
Are you a good storyteller?
Are you a teacher?
Are you a persuader? Every person has an opinion.
Are you a curator? A collector of ideas is a helpful trait for blogging.
The idea is to take that one trait that you have, recognize it, and build on it. Some people have more than one of the above traits, which is also good. An example is to take your trait and incorporate real-life events into a blog post. Successful bloggers have one trait and everybody does have one of these traits. If you have more than one or even all of these traits, it is even better. Some people have a natural tendency to blog. Ask your friends or family members to tell you which of these traits you have in your DNA. You will get some interesting feedback.
Do You Need to Be a Good Writer to Be a Good Blogger?
When people think of writing, they think of Pulitzer Prize winning books. That is not the case with blogging. With blogging, you need to be a great conversational writer. Do you have an easy, natural way to get your point across? If, for example, you can sit down with a person and have a drink with them and enjoy a good conversation with that person, you can be a blogger. As a blogger, you wouldn’t talk to that person like you are in a board room, but rather you would talk to that person like they were your friend. You need to be able to communicate in a way that builds rapport and relationships.
How Is a Blog Writer Different Than an Article Writer?
A blog writer is looking to start a relationship that is very personal. Your own opinion is infused in that writing. Even the structure of blog writing is different than articles. Your blog articles need to be intimate and give the reader a feel for who you are. It is very personal. Be a conversationalist. Have a dialogue that is easy for people to follow. Speak in every day terms and your blog writing will resonate with people. If you have trouble starting a blog article, you can always talk it out and record it, then transcribe it back into text format.
Technology That Can Help You Write
There are a lot of great technology options that can help you to write. Text-to-speech tools like “Dragon Naturally Speaking” let you talk and have it transcribed. If you have an iPhone, Siri will do it. Use your voice to write the article and save time. This technique is also helpful if you have trouble writing because it makes the task more of a conversation, rather than writing. This is exactly what blogging involves.
It is not just about text. Video blogging is another way to advertise using blogging. Writing is only one way to express yourself on a blog.
How Do You Decide if You Have What It Takes to Be a Blogger?
Do you have an obsession with a topic? This goes beyond with a passion for a topic because if you are talking or writing about your topic every day, you must be borderline obsessed with the topic, otherwise you might not be able to sustain yourself on your topic. You don’t want blogging to be a chore so choose a topic that you are obsessed with.
Are there others like you? I
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